Design & Promote

The Importance Of Great Trade Show Booth Design In Successful Marketing At first glance, it seems like anyone who is involved with trade show marketing would know the importance of great trade show booth design. In practice, though, too many exhibitors unwittingly give up opportunities for more successful marketing and sales by building beautiful exhibits …

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Participating in a trade show exhibit can be a costly endeavor for a company, yet many companies fail to utilize the potential of the exhibit to generate good leads. According to research by the Center for Exhibition Industry Research (CEIR), 86% of attendees represent new prospects. If the visitors are properly qualified, many could become …

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